Can I Still Sell My Home In the Winter?


Now that winter is officially here many sellers will be thinking they’re better off to wait it out until the spring.  Some sellers are misled to believe that properties don’t sell this late in the season, which is a common real estate myth.


The truth is that properties sell all year long. While there are differences between selling in the spring verses the winter, it can still be done.  Today we’re sharing with you what makes this season a great time to sell!


Less inventory.  With spring being the most desirable time to sell, it also brings higher inventory and more competition. The fall and winter months bring less inventory allowing you a larger window to stand out against your competition. Often inventory levels drop at this time of year as sellers take their home off the market for the holidays.  Sharp sellers see this as a perfect opportunity to capture a motivated buyer.  To be sure, it’s important to get ask your Realtor how much competition there is with homes similar to yours, as it can differ from one price point to the other.


Holidays bring out emotions.  What we appreciate most about selling now is that it’s a wonderful opportunity to showcase your home decorated for the holidays. The holiday season brings joyful memories, and what better opportunity do you have to create an atmosphere where buyers can envision their future family celebrating in your home? Drawing out these emotions allows your home to feel more warm and inviting, especially in the colder, dreary weather.


Motivated buyers. It’s likely you’ll experience fewer showings overall during the winter, but the quality of your buyers will be higher. Why else would someone look at your property in the dark, cold evenings unless they were motivated to buy?


Potential relocations. Relocations are most commonly seen at the start of a new year and into the first quarter, making this a great time to sell. These aren’t buyers who are ‘window shopping’ to help them ‘get a feel for the market’. They’re serious buyers who need to find a home now.


Share summer photos.  You don’t need the spring season to show case your beautiful yard when you have a great opportunity to share some summer photos of your home even though it’s winter. Buyers will appreciate your extra effort to help them envision what what they currently cannot see. And you can be sure most sellers won’t take this extra step so it’s one more way you can stand out.


Don’t put off what you can do today. If you think you’re ready to sell your home, or just want to talk with a local Realtor to see how your home compares to the current inventory, contact us today. You’re in the driver’s seat. The right time for you to sell is when you say you’re ready to move forward.



Jason Rustand with RE/MAX Real Estate serves with the highest level of integrity and excellence every time.  For more info on this topic or others follow Jason Rustand Team on Facebook and Instagram, call Jason direct at 780.919.0004, email or visit


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