Why We Use Professional Photos To Help Sell Homes

Do you want to sell your home quickly, and for the highest price? The photos you post online might make the difference. For the past few years we’ve been using a professional photographer, and we want to tell you why it’s become a must for us to help get homes sold.

According to an article on Realtor.com, an internal case study was done with a company called IMOTO, creating real estate photography for both sellers and REALTORS®.  They compared 350 listings using their professional photography against 350 similar listings in the same area.

Listings using professional photography sold 50% faster and 39% closer to the original list price than similar homes without professional photos. The statistics department also found that those listings with professional photos were viewed 118% more than comparable listings.  While professional photography may help you sell your house faster—or for closer to list price—it still depends on whom you hire and how you use the photos.

More businesses are starting to market via professional photos to enhance specific features, highlighting what we want to buy.  If you’ve ever looked at car dealership websites, you likely noticed the difference between vehicles that are on an open lot, only partially cleaned, and with basic photos. Compare these, with new vehicles that are photographed professionally, highlighting every detail like the chrome finish, black tires, tinted windows, glossy headlights, the make & model and so much more.  You’ve just got drawn in to where you have to have it, and preferably now!

The online photos of your home work the same way.  Of course, you need to do your part to detail your home inside and out by cleaning every possible area, and clearing out small spaces so that they appear bigger. You may even need to do a few repairs and maintenance. Then you need to find the right photographer.  Many professional photographers seek to create an artistic version or one that draws in emotions.  In this case, you really want photos done from the perspective of marketing and selling your house.

To find the right photographer, it’s important to look through their portfolio for housing shots.  To get an idea of what he or she is capable of, look for photos of small spaces, such as a laundry room, a front entry, or a half bath.  These areas more difficult to capture, requiring the right lens and experience, to magnify the best shot possible.  If they can do these well, larger rooms will be done with excellence as well.

Your photographer also needs to be willing to invest the time to move a few items, close a few doors, set the linen just right, or move a picture in order to enhance the marketability of your home.  This requires boldness to speak up when needed, particularly if you’re present as the homeowner.

MLS allows up to 30 images to showcase your property online. This allows you ample opportunity to create an incredible first impression. As we know a first impression is a lasting one, which is why we invest more to market our client’s homes. A huge thank you to our good friend and photographer Jessica Penner with Market House and JPenner Photo Co. for her continued dedication and expertise in professionally showcasing our properties.


Jason Rustand with RE/MAX Real Estate serves with the highest level of integrity and excellence every time.  For more info on this topic or others related to real estate contact LIKE our Jason Rustand Team Facebook page, call Jason direct at 780.980.2828, email jrteam@shaw.ca or visit WeSellLeduc.com.

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