Why Winter is a Great Time to List Your Home



If you’re considering selling your home, Winter might just be the perfect time to make your move. While many people associate the spring months with real estate activity, the winter season has unique advantages that make it an excellent time to list your home for sale.

Get Ahead of the Spring Market
By listing in Winter, you position yourself ahead of the spring rush. Not only does this give your home more visibility, but it also allows you to potentially close before the busier months, giving you more flexibility in your next steps—whether that’s buying your next home or simply enjoying the peace of mind that comes with a successful sale. Beating the spring market also means avoiding the influx of new listings that can make it harder for your property to stand out.

Interest Rates Are on a Downward Trajectory
The Bank of Canada has implemented several rate cuts in 2024, with the most recent occurring on December 11. These reductions have contributed to a notable decline in variable mortgage rates, which have decreased by a total of 1.75% since June 2024. Fixed mortgage rates, driven by bond market yields, have also experienced significant reductions. This decline in interest rates, coupled with new government policies and incentives, has improved mortgage accessibility for many buyers. These favorable conditions have sparked renewed consumer confidence, encouraging more buyers to enter the market. With buyers eager to capitalize on these conditions, your home could attract significant attention and competitive offers. Now may be an opportune time to position your property in the market to maximize its potential.

It’s a Seller’s Market
Inventory has been very low in our area for the entire year of 2024.  The demand for homes exceeds the supply, creating a very strong Seller’s Market. This imbalance gives sellers an advantage because there are more buyers competing for a limited number of properties, leading to higher sale prices, less concessions, and quicker sales. Many sellers wait until spring to list their homes, leading to a flood of properties on the market. By listing now, your home will face less competition, making it easier to stand out to motivated buyers who are actively searching.

Serious Buyers Are in the Market
The buyers looking at homes in the winter months are typically serious and motivated. Whether they’re relocating for a job, eager to settle into a new home early in the year, or taking advantage of their new mortgage pre-approval rates, these buyers often have a strong sense of determination. The start of a new year often inspires people to set goals and make big decisions, including purchasing a home. Many buyers are eager to act on their resolutions and begin the next chapter of their lives. Your home could be the fresh start they’re looking for.

If you’ve been thinking about selling, don’t wait for the snow to melt—the prices are heating up! With interest rates down, motivated buyers actively searching, and reduced competition during the winter months, now is the perfect time to list. Your home could sell quickly and at a price you’ll love! If you have questions about the process or want to learn more about the current market, the Jason Rustand Team is here to help. Contact us today, and let’s start the journey to your successful home sale!